Escaping Golden Handcuffs by Buying a Business | Gretchen Roberts Interview

Gretchen Roberts was a senior director of marketing at a big company. She was 45 with four kids, and paid very well. But she looked up the corporate ladder and saw... more of the same. More presentations, more meetings, more travel. She didn't want that for the next chapter of her career, but the big salary acted as golden handcuffs. To unshackle herself, she'd need to find a solid replacement income. She did just that by buying an accounting firm (of all things). Not the most obvious choice for a marketer — although as you'll hear, Gretchen used the fact that she is not a CPA to her advantage.

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Chapters
00:00:00. Gretchen’s background in writing and marketing
00:10:22. Leaving a good corporate job
00:13:30. Gretchen begins searching
00:17:26. Writing her own outreach scripts
00:25:33. Creative ways to structure a deal
00:31:15. Making a career transition in mid-life
00:38:09. Narrowing down her target industry
00:44:43. How her accounting firm stands out
00:50:08. Predictions about AI in her industry
00:57:48. Buying an accounting firm as a non-CPA
01:03:03. Getting to know her employees
01:08:54. Seller staying on as CFO
01:13:40. Size of the business Gretchen bought
01:17:53. Business goals for the first year
01:22:27. Her plan for hiring more accountants
01:29:38. Managing a remote workforce

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ABOUT Acquiring Minds
Acquiring Minds is a podcast about buying businesses. Acquiring an existing business is an awesome opportunity for many entrepreneurs, and host Will Smith talks to the people who do it. New episodes 2x per week.

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