How to Connect Brand Registry with Amazon Seller Central | Private Label Brand | Step by Step 2025

⚠️ Are you a Private Label seller facing the “Brand Not Registered” error when trying to create listings in another Amazon marketplace — like USA, Canada, or EU — even though your brand is already approved in the UK?

This video is a must-watch for every Amazon Private Label seller who has Brand Registry but can’t create listings in other marketplaces.

In this tutorial, I’ll show you exactly how to connect your existing Brand Registry to additional Amazon marketplaces such as the US, Canada, or Europe — step by step — using your Brand Registry and Seller Central accounts.

You’ll learn how to assign your brand to the correct region and ensure your brand appears properly in the Listing Creation tool inside Seller Central.

🧭 In This Video, You’ll Learn:

✅ Why you get the “Brand not registered” error when creating a new listing in another marketplace
✅ How to connect your existing Brand Registry account with a new region (e.g., UK → USA)
✅ Step-by-step guide to link your Seller Central account with Brand Registry for multiple markets
✅ How to verify the connection and make your brand visible in all regions
✅ How to troubleshoot brand assignment issues when expanding to new markets

💡 Why You Need to Watch This (Private Label Focus)

If your Private Label brand is already approved in one marketplace (like Amazon UK), but you’re expanding to another (like Amazon USA), your brand may not automatically sync across regions.
You need to manually assign your Seller Central account to the new marketplace inside the Brand Registry dashboard.

Without this step:
❌ You can’t create listings using your brand name in the new market
❌ You’ll see “Brand not registered” or “Brand not recognized” errors
❌ You’ll be blocked from adding A+ Content or running Sponsored Brand Ads

After watching this video, you’ll be able to:
✅ Link your Brand Registry across all Amazon marketplaces
✅ Create listings smoothly in USA, Canada, and EU regions
✅ Access A+ Content, Brand Analytics, and all brand tools globally


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