How Harley-Davidson Betrayed Bikers

In this episode of The Philosophy of Marketing, we explore the epic rise—and unraveling—of one of America’s most iconic brands: Harley-Davidson. From near-bankruptcy to building a customer base so loyal they literally tattooed the brand on their skin, Harley’s story is a marketing masterclass in emotional branding, community-building, and the high cost of losing your identity.

🔥 Whether you're a marketer, entrepreneur, or just fascinated by brand cults, this is a story you won’t forget.

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📌 TIMESTAMPS:
00:00 – Harley-Davidson
00:47– The Origin Story
01:30 – Part 1: The Resurrection
02:40 – Part 2: Creating the Cult
03:50 – Part 3: The Golden Age
05:15 – Part 4: Expansion and Early Mistakes
06:30 – Part 5: The Decline
08:30 - Lessons Learned

💡 Key Marketing Lessons:
When you can’t win on features, win on emotion


Build community, not just customers


Mythology beats specs


Popularity can erode exclusivity