Getting into Sync Music: What is Sync Licensing?

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Getting Into Sync Music (TV • Film • Ads • Games)

Overview
A no-fluff starter kit for breaking into sync: what supervisors want, how briefs work, how to prep deliverables, and how to pitch without burning bridges.

Who it’s for
Artists, producers, and composers aiming to land placements or build a sync-ready catalog.

You’ll learn

What sells: common use-cases (montage, trailer, sports, TikTok cuts), vibe-first writing, “lyrics that clear.”

Rights 101: master vs. publishing, one-stop vs. split, exclusive vs. non-exclusive, work-for-hire, cue sheets.

Deliverables: instrumental + clean + TV mix, 30/60/90s cutdowns, stings/underscores, stems, 48k/24-bit WAV, no clipping.

Metadata that matters: title, writers/publishers & splits, contact, BPM/key, genre/mood, sounds-like, keywords, ISRC/ISWC when applicable.

Pitching: reading a brief, subject lines, link etiquette, when to follow up, libraries vs. direct-to-supervisor.

Red flags: uncleared samples, Content ID conflicts, retitling traps, perpetual exclusivity.

Live demo
We’ll dissect a real brief, build a mini-pitch (subject + 3 links), and tag one track with bulletproof metadata.