How to Craft the Best Event Marketing & PR Strategy | With Wanjiru Mwangi
Автор: MICE Diary
Загружено: 2025-04-21
Просмотров: 63
In this episode of the MICE Talk Podcast, we sit down with Wanjiru Mwangi, a seasoned marketing and public relations consultant, to explore how to develop effective marketing strategies for promoting business events and the critical role of public relations in building strong brand visibility within the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.
From strategic planning to storytelling, Wanjiru shares practical tips, real-world examples, and insights on:
1. Crafting compelling event marketing strategies
2. Leveraging PR to boost event awareness and attendance
3. Navigating digital platforms for event promotion
4. Building long-term brand credibility in the MICE space
Whether you’re an event organizer, destination marketer, PR professional, or a MICE industry stakeholder, this episode is packed with valuable takeaways to elevate your next business event.
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