The Importance of Genre on Steam – with Chris Zukowski

*Don't worry, the video starts very abruptly, but there are only a few words missing, so stay tuned for all the great insights from Chris Zukowksi on The Importance of Genre on Steam*


In a tough and competitive market, discoverability and a tight fit on what your target group is looking for are vital for any indie game to stand out in the crowd. What genres do Steam’s users prefer? How can they be reached, and what pitfalls can indie devs avoid right from the start?

Chris Zukowski, game marketing consultant, strategist and founder of howtomarketagame.com has analyzed huge amounts of data from Steam and is a close observer of the indie game market. In this talk, he shares his deep insights, guided by his passion to support indie game developers with his expertise.


About Gamecity XP Boost:

The games industry is ever changing, inspiring new trends and opportunities. That means there is always room for learning something new and our XP Boost series is the perfect place to widen your horizons. In this event series we want to cover all sorts of topics and trends that spark the interests of indie devs, no matter how long they have been in the industry.

Learn more about Gamecity Hamburg and get in touch:
🌐 Visit our Website: https://www.gamecity-hamburg.de
💬 Join our Discord:   / discord  
🐦 Follow us on Twitter:   / gamecityhamburg  
🤝 Connect with us on LinkedIn:   / gamecityhamburg  
👍 Like us on Facebook:   / gamecityhamburg  
📷 Follow us on Instagram:   / gamecityhamburg  

00:00:00 Start of Presentation
00:56:50 Start of Q & A
01:07:50 End of Event