Inside Brainrot and “6 7”: How Memes Shape Pop Culture Today

If you have opened TikTok, Instagram, Roblox, or YouTube recently and felt completely lost, you are not alone. From surreal AI characters and chaotic meme edits to kids chanting “6 7” in classrooms, a new form of internet culture has taken over and most millennials have no idea what they are looking at.
In this video, we break down:
• What brainrot actually is
• Where the “6-7” meme came from
• Why Gen Alpha is obsessed with this style of humour
• How memes spread through TikTok, Roblox, and Minecraft
• What brainrot says about modern pop culture and attention
• And what creators, brands, and marketers need to learn from it
Brainrot isn’t just random internet nonsense. It’s a symptom of how the modern internet rewards speed, emotion, remixing, and participation over explanation. Memes like “6 7” show how meaning, humour, and identity are now built online often without context, logic, or adults in the room.
Whether you’re a millennial trying to decode Gen Alpha humour, a marketer watching traditional ads fail, or simply curious about where internet culture is heading next, this video explains what’s really going on beneath the chaos.
Watch till the end and rate this video on a scale of 6 to 7.

Timestamps:
00:00 – Falling into the algorithm
00:35 – What Is Brainrot?
01:37 – Brainrot and younger generation
02:08 – What is 6 7?
03:14 – Why 6 7 went viral?
04:01 – Branirot and Gen-Alpha
04:44 – What this means for Marketing?
05:50 – Roblox and Minecraft
06:16 – Takeaway for Millennials
06:38 – Conclusion
07:09 – Outro