Data Analyst Interview | Uber Eats Market Expansion Strategy

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Luca answers a real-world growth strategy interview question about Uber Eats’ expansion into Montreal, showcasing how to analyze market viability, user behavior, and key metrics.

00:00 – Intro: Market Expansion Interview Question
00:13 – Understanding the Business Context
00:42 – Competitive Landscape & Consumer Demand
01:24 – Clarifying Questions & Data Sources
02:07 – Tracking Consumer Behavior
03:03 – Segmenting by Spending & Memberships
03:30 – Interpreting a Drop in New Users
04:40 – Hypotheses for Drop-Off & Market Saturation
05:34 – Measuring Market Penetration (TAM)
06:42 – Beyond Revenue: Users, Retention & Upsell
07:30 – Post-Interview Feedback & Strategy Tips
08:22 – Highlighting Domain Knowledge & Metrics
09:51 – Asking Clarifying Questions in Interviews
10:55 – Final Thoughts & Interview Prep Resources

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