Google Analytics Attribution Model explained

Google Analytics Attribution modelling allows us to compare different models to figure out how they would impact our marketing attribution. In this video we’ll find out if Last Interaction, Linear, Time Decay or Position Based is the right fit for you.

OUTLINE:

00:00 - Introduction
00:42 - Attribution concept
02:28 - GA Reports by transaction
03:35 - Multi-Channel Funnels Overview
05:48 - Model Comparison Tool
08:33 - Comparing attribution models
13:52 - Advanced attribution model
15:48 - Conclusion


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