What is click through rate? How does it influence your Adwords campaign?

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Average Click-Through-Rate (CTR) is the ratio of ad clicks to impressions in your AdWords campaign.

The lower your Click-Through-Rate, the lower your Adwords Quality Score. The lower your Quality Score, the more you can expect to pay per click and the lower your Ad Rank will be.

Low Click-Through-Rates signal a lack of relevance for your ad viewers, who aren’t inspired to click on your ad and visit your landing page to learn more about your offer or take the desired action.

Average Click-Through-Rate across all industries combined is 2-3% For certain industries the average Click-Through-Rate is around 4%

At Siteweb we aim much higher.

If you are managing your own ad campaign and not getting the desired results, or want to start out with Google Adwords, contact Team Siteweb.

https://www.siteweb.co.za/google-adwo...