Volkswagen Sagitar Auto Show Video
Автор: Joe Yeoh
Загружено: 25 авг. 2017 г.
Просмотров: 470 просмотров
Our challenge was to launch the Sagitar in China’s saturated auto market.
The problem? The Sagitar’s design is inspired by minimalism.
That makes it difficult to appeal to Chinese consumers who are used to flash and bling.
But what we noticed was a growing disdain for the extravagant lifestyles of the elite.
This has resulted in a shift from conspicuous consumption to more understated means of expression.
So we leveraged this, and gave the Sagitar a positioning that resonated with the times:
When you have it, there’s no need to show it.
Be sure to watch the Epic Limo video too

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