All Daft Punk commercials from the last 20 years

It has become pretty much impossible to spend a day without being exposed to Daft Punk’s new album ‘Random Access Memories’. In fact, it is the most digitally integrated marketing campaign for an album…ever. We see the French duo on buses, in ‘the Simpsons’, on frozen pizzas and while shazaming our (other) favourite songs. The Creator’s Project’s ‘The Collaborators’ series has generated some 10-digit number of views and ‘Get Lucky’ was the fastest sold song in history; but somehow we are not fed up with Daft Punk.

Daft Punk have been internationally successful for over 20 years and it is their consistency that makes them still look attractive after so long. Their unchanged robot personas have strengthened this image and established Daft Punk’s invaluable coolness in the mainstream. The visual Daft Punk brand is everywhere and everybody wants a piece for him/herself. Daft Punk stands for innovation and coolness, timelessness and quality. Below is a list of all brand commercials starring the duo from Paris.

Gap / March 2001
Apple / June 2005
Sony Ericsson / January 2006
Activision / September 2009
Adidas / June 2010
Coca Cola / September 2011
Intel / April 2013
Saint Laurent / April 2013
Lotus F1 / May 2013