Right Story, Right Platform: Mastering Social Video | Conference Day Two

Craig Duff, Professor at the Medill School at Northwestern University, and Adriana Lacy, founder and CEO of Adriana Lacy Consulting discuss how to create and tailor digital content to digital platforms.

00:00:05 Introduction by Danae Bucci, WCVB Reporter and Jonathan Mejia, FOX26 Houston Reporter
00:00:57 Craig Duff, Northwestern University Professor
00:21:14 Moderated Q&A with Craig Duff
00:23:15 Adriana Lacy, founder of Adriana Lacy Consulting
00:45:30 Q&A

This panel took place at Reinvent: A Video Innovation Summit, held at Northeastern University in Boston, MA from March 21-22, 2025. The Reinventing Local TV News Project at Northeastern’s School of Journalism produced the summit. Reinvent was generously funded by the Stanton Foundation.

To follow our work on video innovation and local journalism, visit our website or follow along on social:
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  / reinventingtvnews  
  / the-reinventing-tv-news-project  

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