Behind the Boxes 005: Defending Our Packer of the Year

Behind the Boxes – Episode 005 | Trade Show Special

This special edition of Behind the Boxes takes you inside the Movers & Storers Show, where we returned to defend our Packer of the Year title after winning in 2024.

What was meant to be a normal trade show quickly turned into one of the most intense, rewarding, and memorable experiences we’ve had as a removals business.

Over two days, you’ll see:
What really happens behind the scenes at a trade show
How the Packer of the Year competition works
The pressure of competing live on stage
Team challenges like Pack It or Crack It
Honest conversations about running and scaling a removals company
The moment we found out if we managed to defend our crown

This series is about showing the reality behind the boxes, the people, pressure, systems, and standards that customers don’t usually see when they book a removals company.

If you’re:
Curious about how professional removals really work
Running (or starting) a service-based business
Interested in logistics, trade shows, or operations
Or you just enjoy behind-the-scenes business content
…this episode is for you.

👇 Let me know in the comments what you’d like to see more of in this series, I’m always open to improving it.

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Chapters

00:00 - Welcome to a Special Behind the Boxes Episode
00:29 - Defending Our Packer of the Year Crown
00:49 - Revealing the New Happy2Move Branding
01:14 - Coffee, Croissants and Team Prep
01:57 - The Story Behind Our Rebrand
02:42 - Arriving at the Movers and Storers Show
03:14 - Why Trade Shows Matter in Our Industry
03:40 - Inside the Packer of the Year Competition
04:08 - Trucks, Growth Plans and Scaling the Business
04:32 - The Real Challenges Customers Dont See
06:28 - Industry Seminars and Learning from Experts
06:59 - Team Dinner After Day One
08:39 - Day One Wrap-Up
08:51 - Day Two Begins Stakes Are High
09:01 - Introducing the Pack It or Crack It Challenge
09:56 - Rules, Pressure and Packing Under Time Limits
12:25 - Did They Pack It or Crack It
13:22 - Trade Show Chaos and Team Banter
15:11 - Biggest Mistake People Make Choosing a Removals Company
16:34 - Post-Competition Reactions
17:36 - Packer of the Year Magazine Feature
17:53 - Trade Show Coffee Review
19:44 - Big Business Milestone Operators License Approved
20:05 - Advice for Scaling a Service Business
21:14 - The Dream Team Takes the Stage
23:24 - Packer of the Year Winners Announced
24:26 - Pack It or Crack It The Results
27:14 - Final Thoughts and Series Wrap-Up