Behind the Rise of HANDMADE Porcelain | Lladró's HISTORY | Formfluent

In This Video: The prestigious porcelain brand Lladró, explained.

Behind Lladró's shocking price tag is the dedication of its three founders and their skillful craftsmanship. The brothers went from their humble beginning selling at the local market to becoming a leading name in the porcelain industry.

So, how did these three find their success?

Chapters:
0:00 Introduction
0:22 The Start of Lladró
1:07 Ground-breaking Technique
2:02 The Evolutions of Lladró
3:05 Modern day Lladró

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Lladró is a luxury porcelain maker founded by brothers Juan, Jose and Vicente Lladró in 1953. The brothers first created homeware items such as vases and jugs, but became globally famous in the mid-1950s for figurines and sculptures. The brand's unique glazes and a proprietary single firing process created an appearance and style unique to Lladró that became collectable. Lladró pieces exude a quiet grandeur showcased by the finest details and finishing that all porcelain artists aspire to achieve. Now, collectors covet both Lladró's traditional pieces and contemporary styles, as the brand's popularity continues to expand their footprint globally.

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