Top 5 FAILED Sneaker Cushioning Technologies!

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Top 5 failed sneaker technologies
Avia — Cantilever Technology
Sneaker Shown: Avia 830
Year (Innovation): 1979

Cantilever technology centers the heel of a shoe over a concave sole such that the sole "acts as a trampoline" to soften the force of impact, add support and provide a return in energy to one's stride.
The company is also known for some of the performance technologies built into their shoes, including the Cantilever Heel (heel support), the ARC – Anatomical Rebound Cradle (comprehensive foot cushioning and arch support), and Avia's FOM technology (shock compression).[10]

In 1991, Avia filed a lawsuit against Nike, alleging that Nike's ''Air 180'' and ''Air Force 180'' running and basketball shoes infringed upon Avia patents. Avia accused Nike of pirating its ''Cantilever'' technology, which uses a cushion to provide shock absorption and stability. The company contended the technology has been the basis of its products since Avia was founded in 1980. Avia widened the suit in January 1992[11] and settled in December 1992.[12]

Converse React
Converse — REACT Juice Technology
Sneaker Shown: Converse Aero Jam
Year: 1993
Wait, what? There's a responsive, seemingly radioactive fluid in my sneaker that may or may not automatically transition to the area of my foot when needed for running and jumping and, a 6-7 Grandmama wears them? Gimmick or not, REACT Juice is probably one of the coolest-sounding sneaker innovations of all-time and Grandmama is the epitome of marketing genius. How could the Aero Jam not have been commercially successful?
   • Converse React Juice Commerical (Starring ...  

Reebok ZigTech
Reebok — ZigTech Technology
Sneaker Shown: Reebok Zig Pulse
Year: 2011

Reebok Zig is an athletic footwear technology and collection of shoes designed by Reebok. ZigTech debuted in January 2010 and was first introduced with the ZigPulse later that year.[1] ZigTech includes a zigzag foam sole that is designed to push athletes forward.[2] The design assists in energy return to the wearer by absorbing impact at the heel and dispersing the energy through the zigzag composition which propels the athlete forward and also reduces stress on the shins.[3] Reebok has released various styles of ZigTech designs that are compatible across a variety of sports.[4]


https://en.wikipedia.org/wiki/Reebok_Zig

Nike Shox
Nike — Shox Technology
Sneaker Shown: Nike Shox BB4
Year: 2000

Inspired by the springy indoor running track at Harvard University, Nike's Shox not only absorb impact while running, but also claim to spring back and add more power to one's stride. The "Boings" certainly seemed legit when Nike gave Vince Carter a pair for the 2000 Olympic games
Shox is a shoe feature developed by Nike and incorporated in several of their flagship athletic sports shoes. Shox is an array of small hollow columns in the midsoles of the shoe, usually of rubber. There are different formations, but Shox are usually four circular columns in a square formation to provide cushioning. There can also be five or six Shox, 25 mm high, though they may vary in height, and triangular and rectangular Shox that Nike says provide better stability. Some shoes have midsoles made entirely of Shox, like the TL series.

Nike claims that Shox not only absorb impact from heel strike while running, but also claims they "spring back" and add more power to a runner's stride. Aside from this alleged boost in speed, the Shox is supposed to provide superior shock absorption with high-tech elastic foam.

https://en.wikipedia.org/wiki/Nike_Shox

Adidas springblade – Aug 2013

What is it? An midsole/outsole made up of 16 high-grade polymer blades, forgoing any sort of traditional foam-based midsole compound. Each blade features a slightly different width and angle, resulting in an individually tuned configuration. Currently, it has only been applied to the SpringBlade running model.

How does it work? SpringBlade technology quite literally functions much like a spring. The idea is to provide a high amount of energy return, giving runners an extra push forward as they complete their stride. As soon as the foot strikes the ground, the blades compress, quickly releasing spring-like energy as the gait cycle finishes. While foam compounds only rebound in a vertical direction, the angled blades in SpringBlade technology offer multidirectional responsiveness and support.

http://www.complex.com/sneakers/2013/...

http://www.complex.com/sneakers/2012/...