Brian Hoyer & Leo Rifkind - Building a New Legacy in College Sports: Inside Legacy25

Legacy25 is a newly launched private investment initiative transforming the U.S. college sports ecosystem. Backed by family-office capital and led by an elite group of professional athletes, Legacy25’s mission is to help shape the ongoing evolution of collegiate athletics — building a new legacy in the very system that launched their careers. Managed in partnership with Chiron Sports Group, the platform provides both strategic support and financial firepower to help institutions and businesses thrive in the next era of college sports.
At the helm of this new movement are Brian Hoyer, former NFL quarterback, and Leo Rifkind, founder of Chiron Sports Group. Together, they share how Legacy25 is creating a dual investment platform: “Gold Miners” — bespoke capital solutions for colleges and conferences, and “Picks & Shovels” — equity investments in the tools, technology, and services fueling college sports monetization. Their goal? To unlock synergies across the $13B+ industry and empower all stakeholders — from universities to athletes — to benefit from its transformation.
In this episode, Brian and Leo dive deep into the strategy behind Legacy25, how private capital is reshaping the NCAA landscape, and what the future holds for athlete-driven investing. It’s a conversation about innovation, opportunity, and the business of building a lasting legacy in college sports.
Podcast Chapters:
03:22 Brian Hoyer’s Journey from Athlete to Investor
06:18 The Strategy Behind Legacy25: Gold Miners & Picks and Shovels
10:45 How Chiron Sports Group Powers Growth in Sports Businesses
14:38 The $13B Opportunity in College Athletics
18:02 Athlete-Led Investment and NIL Evolution
22:47 Future Outlook: The Business of College Sports