Why AI Is Forcing Market Research to Reinvent Itself │ The Exchange: Episode 113

Market research is undergoing its most dramatic transformation in decades—and the changes are accelerating. Major consultancies are pouring money into AI-powered research platforms that blend synthetic personas with real user data. Startups are racing to solve problems that didn't exist a year ago, like preventing AI agents from contaminating survey samples.

Traditional surveys are giving way to behavioral analytics that predict consumer decisions with unprecedented accuracy. And as barriers to entry collapse with each new AI advancement, companies face a critical question: Can their teams adapt fast enough?




LINKS FROM THE EPISODE:
Accenture invests in AI-powered customer research platform WEVO
https://marcamoney.com/accenture-inve...

Outset Secures $30 Million Series B to Launch the World’s First AI-Native Customer Experience Management Platform
https://www.globenewswire.com/news-re...

Sources: AI synthetic research startup Aaru raised a Series A at a $1B ‘headline’ valuation
https://techcrunch.com/2025/12/05/ai-...

Crisp Closes Series B1 of $26M to Expand Vertical AI Solutions for Retail
https://www.businesswire.com/news/hom...

Bolt Insight Receives £7M In Funding
https://www.boltinsight.com/bolt-insi...

Greenbook Podcast - How AI Is Changing Hiring in Insights & ResTech
   • 161 - How AI Is Changing Hiring in Insight...  

OpenAI introduced GPT-5.2
https://openai.com/index/introducing-...

RepData added agent blockers to its Research Desk platform
https://repdata.com/blog/worried-abou...

Acutus AI unveiled “Zcoded”
https://www.asia-research.net/acutus-...

Behavix partnered with Maiden Century
https://info.behavix.io/post/behavix-...

OpenAI’s enterprise AI report
https://openai.com/index/the-state-of...

2025: The State of Generative AI in the Enterprise
https://menlovc.com/perspective/2025-...

Adrien Vermeirsch
  / adrienvermeirsch_what-if-llm-providers-bec...  

The new AI paradox: smarter models, worse data
//www.fastcompany.com/91457268/the-new-ai-paradox-smarter-models-worse-data

Top 5 Research & Insights Trends 2026: AI, Human Connection, and Quality Data
https://www.idr.co/blog/top-5-researc...

Human8 released its 2026 “What Matters” trend report
https://www.wearehuman8.com/reports/2...




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