How To Create Digital Versions DV’s Of Yourself And Be In 100 Places At Once with Luke Canham

Every business owner knows the pain of repeating the same instructions, retraining new staff, fixing avoidable mistakes, and trying to be everywhere at once. In this session, Luke Canham reveals how to use simple video systems to create digital versions of yourself so your team can learn, apply, and stay accountable without relying on you. Luke shares how this approach saves thousands of hours, reduces legal and operational risk, lifts standards, and frees you from being the bottleneck in your own business.

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What You’ll Learn:

• Why every business is actually a training business
• How to systemise your knowledge using short, repeatable videos
• Where to start when documenting your processes
• How to eliminate the “sandcastle effect” in staff training
• Using video to improve safety, compliance, and reduce legal exposure
• Why authenticity matters more than fancy production
• Common mistakes business owners make when onboarding and training
• How video training increases business value and salability
• How to use QR codes, mobile access, and accountability tracking
• The framework behind MultiplyMe’s LMS and video-first approach

Why It Matters:

If your business relies on you constantly explaining, correcting, teaching, or reminding people how to do their job, you don't own a business — you own a full-time instruction machine. Video-based systems reduce overwhelm, protect your time, improve performance, and create consistency across your entire team. They also increase the value of your business because your knowledge becomes a structured, transferrable asset.

About the Speaker – Luke Canham

Luke Canham is the founder of MultiplyMe, a video-first learning management system built to help businesses scale through simple, effective training. With over 25 years in high-risk construction, Luke learned the hard way how critical effective training, documentation, and safety systems really are. He now helps business owners create short, powerful videos that replace repetitive tasks, reduce risk, and turn their processes into structured intellectual property.

Timestamps:

00:00 Why proactive video training protects your business
01:36 Introducing Luke Canham and the origin of MultiplyMe
03:29 Why every business is a training business
06:03 Lessons from high-risk industries and legal accountability
08:34 How video systems save time, prevent mistakes and reduce risk
10:37 The “sandcastle effect” and why training breaks without systems
14:05 Using short videos to document processes and lift standards
17:35 Mobile delivery, QR codes and real-time training access
22:00 Why authenticity beats overproduced or AI-generated training
33:02 How video training increases business value and scalability

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