New Colgate Total Active Prevention

The New Colgate Total Active Prevention System is powerful and preventative. It consists of the new Colgate Total Active Prevention Toothpaste, Colgate's best toothpaste to help prevent 7 oral care issues*, the Total Foaming Clean toothbrush with rapid foaming action for deeper toothpaste delivery** and Total Mouthwash, for 24 hour long-lasting antibacterial protection***. When used together, it becomes 15X more effective at fighting a root cause of many common oral care issues in just 1 week^.

"*plaque, tartar, bacteria on gums, enamel erosion, stains, bad breath, cavities.
**vs an ordinary flat trim toothbrush.
***rinsing 2x daily (every 12 hours).
^use the Colgate Total Active Prevention Toothpaste, Toothbrush and Mouthwash, twice daily, to prevent common oral issues caused by bacteria buildup such as cavities, plaque and tartar. Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.