Pee Safe launches a Toilet Hygiene Campaign with Pickleball PlayOff l

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Pee Safe, India's leading personal hygiene and wellness brand, recently successfully organized the Pee Safe Pickleball Play Off at The Blue Court in Gurugram. The event, held just before World Toilet Day, aimed to raise awareness about toilet hygiene. To expand the reach of the initiative and engage more people, Pee Safe collaborated with The Pub. The event was a highly energetic one, turning the popular game of pickleball into a powerful platform to discuss hygiene. Direct-to-consumer (D2C) company owners, social media influencers, journalists, athletes, fitness enthusiasts, and young consumers participated in the event. Most notably, the Play Off was officially recognized by the Indian Pickleball Association, further strengthening the cause. Speaking about this successful event, Vikas Bagaria, Founder of Pee Safe, said, "Through the Pickleball Play Off, our goal was to combine a sport that is rapidly gaining popularity with an important social cause." He further added that the overwhelming response and active participation of the event confirmed the importance of creating a platform that people can easily connect with to promote toilet hygiene. Vikas Bagaria added, "By placing our product, Pee Safe Toilet Seat Sanitizer, at the center of this campaign, we want to empower more people to make hygiene an uncompromising part of their daily routine." Finally, he reiterated his commitment that Pee Safe is dedicated to leading this sanitation movement with initiatives that not only inform but also inspire people.
The atmosphere throughout the program remained very energetic and engaging. Attendees at the event played friendly matches, experienced Pee Safe products, and participated in several conversations that emphasized the importance of making toilet hygiene a daily habit. A key part of the engagement included informing participants about Pee Safe's signature product, the Toilet Seat Sanitizer. This sanitizer is a travel-friendly, fast-acting spray designed to provide protection against germs and infections. The event further reinforced Pee Safe's ongoing "Hygiene Ki Aadat" mission, which aims to encourage people to adopt simple, yet vital hygiene practices into their daily routines.
This pickleball playoff marks another important milestone in Pee Safe's journey to promote preventative hygiene through brand-relevant and youth-focused activities. As World Toilet Day approaches, Pee Safe will continue to expand its content, product-based education, community engagement, and innovative campaigns to build long-term hygiene habits across India. Pee Safe aims to continue its efforts to not only inform people but also inspire them to adopt better hygiene practices in their daily lives.