He Was Early to SaaS. He’s Early to AI. Pay Attention.

In this Summit Quickies interview, Dar Holdsworth sits down with Nathan to talk about the early days of building SaaS businesses, long before GoHighLevel even had a SaaS product. They share how their partnership led to launching dozens of SaaS clients using custom integrations and how GoHighLevel has since evolved into one of the most powerful platforms for agencies and SaaS founders.

The conversation dives into how AI is changing SaaS development, making it possible for non-developers and marketers to build advanced systems faster than ever. Nathan explains how modern AI tools and vibe coding are removing traditional technical barriers, allowing agency owners to focus on strategy, growth, and client outcomes instead of software complexity.

They also discuss why AI fluency is becoming essential for anyone working in SaaS, digital marketing, or GoHighLevel. With AI now embedded into platforms like GoHighLevel, agencies that learn how to leverage AI agents, automations, and intelligent systems will gain a massive competitive advantage.

The interview highlights how early the AI adoption curve still is, why now is the best time to start building AI-powered SaaS offers, and how GoHighLevel users can position themselves to benefit from the next wave of AI-driven agency growth. This video is a must-watch for anyone interested in AI SaaS, GoHighLevel training, white-label software, and the future of agency business models.

0:00 GoHighLevel Summit Quickies Interview
0:30 Building a SaaS before HighLevel had a SaaS product
02:00 Vibe Dash...Vibe Coding...AI
03:50 AI Fluency