Coach Spring 2026 Presented at NYFW

#CoachSpring26 notes from our Creative Director #StuartVevers:

This season, we’ve been editing, taking each piece back to its purest form, as if it were seen in the clearest, brightest morning light. The bags feature fresh, elemental shapes and highlight the integrity of our natural materials, and we added the kisslock hardware as a gesture to our heritage without being weighed down by it. That cleanness gave me a sense of optimism and possibility.

I found inspiration in the found objects New York is so good at providing—a playing card or sequin in a gutter, a random sticker on a lamppost—strange mementos of the stories set here in the city. The intangible promise they convey about what can and has taken place is reflected in our silhouette, which starts very tailored and fitted on top and trails into something long, fluid and ethereal.

This idea of things that are used and lived-in being precious comes from New York. I thought of seats on the subway that make a new place for every rider but have seen decades of wear, and of the streetscapes we all share. Or about rediscovering treasures left out on stoops in different neighborhoods—many of the books on my bedside table or my children’s most precious toys were left out in boxes on stoops, ready for their next chapter.

We all share an image of a souvenir postcard of a city in America that acted as an invitation for us to be here. Everyone here has that dream of New York in common, and Coach is its shared heritage. I see perfectly patinaed vintage Coach bags in my local Upper West Side flea market, but I also see them in the most rarefied antique store in the Connecticut countryside or in vintage shops in New Mexico. Coach is all over America, ready to tell someone’s story and then start all over again. Coach is there to be the start of something new.

Stylist: #OlivierRizzo
Set Designer: #StefanBeckman
Music: #FabrizioMoretti
Casting: @ashleybrokaw
Hair: @guidopalau
Makeup: @patmcgrathreal
Nails: @naominailsnyc
Lighting Design: @nickrenegade
Lighting Production: 4wall
Audio: Adi Worldwide
Video: B Live
Photography: Isidore Montag
Executive Production Fashion Services & Media Relations: KCD
Cover Photo: BFA