Samreen’s Vanity and the Rise of South Asian Representation in Cosmetics
Автор: Invst Guru
Загружено: 2025-11-04
Просмотров: 3
In this inspiring episode of Invst Guru, host Jeff “Fuzzy” Wenzel sits down with Samreen Arshad, the visionary founder of Samreen’s Vanity, a beauty brand redefining representation and inclusivity in the cosmetics industry.
From her early days in Detroit’s automotive industry to becoming a makeup artist, influencer, and founder, Samreen shares her 11-year journey of passion, resilience, and purpose. Discover how she’s bringing South Asian heritage to the global beauty market, the strategy behind her dual-ended lipsticks, and how she’s navigating fundraising, tariffs, and growth in 2025’s ever-changing beauty landscape.
💄 Learn about:
How Samreen’s Vanity is creating essentials, not trends
Building products for everyone, inspired by South Asian culture
Turning manufacturing knowledge from automotive into a beauty advantage
Fundraising strategies and overcoming bias in venture capital
The future of live shopping and digital retail
📲 Connect with Samreen:
Instagram & LinkedIn: @SamreenArshad
Shop the collection: samreensvanity.com
🎧 Don’t forget to like, comment, and subscribe for more founder stories on Invst Guru.
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