Harrison Ford & Scotch Whisky | Glenmorangie’s Surprisingly Clever Marketing Campaign

When Glenmorangie launched their “Once Upon a Time in Scotland” campaign with Harrison Ford, it could have easily fallen into the trap of cliché whisky marketing. Instead, it became one of the smartest marketing campaigns of the year.

In this video, I take a closer look at how Glenmorangie capitalised on Harrison Ford’s global reach, charm, and relatability — all while leaning into classic Scottish whisky stereotypes without it feeling corny. From castles and kilts to fireside drams and bagpipes, Glenmorangie found a way to make it both fun and authentic.

As both a whisky enthusiast and a marketer, I break down why this works so well, what it means for the brand, and how it compares to other whisky campaigns.

👉 Have you watched the Glenmorangie x Harrison Ford series? Did it make you more likely to reach for Glenmorangie, or less? Let me know in the comments below.

If you haven't seen the campaign, you can find it on the ⁨@glenmorangie⁩ channel or via the playlist:    • Once Upon A Time In Scotland  

I'm Nath Martyn, The Whisky Scribe!
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