7 Dark Secrets of Marketing That Businesses Don’t Want You to Know ft. Prateek Sethi | Nitin Bajaj

In this deeply nostalgic episode, we sit down with Prateek Sethi— Founder and Creative Director of Trip Creative Services, host of the iconic science show FAQ on Pogo TV, award-winning designer, filmmaker, and branding expert. Prateek opens up about creating multi-million view campaigns for Skoda, real behind-the-scenes of content creation, creative integrity, and how marketing manipulates our everyday choices.

We laugh over childhood experiments inspired by Dexter’s Lab, explore why attention spans are collapsing, and dissect how brands subtly use psychology to sell everything—from fries to furniture. But beyond the tricks, this conversation is about the creator’s dilemma—choosing between art and algorithm, purpose and performance.

If you’re a content creator, marketer, or just curious about how the world sells to you, this episode will change how you see everything from Instagram posts to candy at checkout counters.
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CHAPTERS:

00:00 – Childhood nostalgia, FAQ fandom, and Dexter's Lab dreams
06:00 – How science shows made an impact
12:00 – Creator burnout & chasing views vs. value
20:00 – Psychological marketing tricks: FOMO, social proof, scarcity
29:00 – From blank Instagram posts to Kinder Joy shelf placement
36:00 – Controversial campaigns: Bournvita and Jaguar
45:00 – Why creators sell better than celebs
52:00 – Skoda’s influencer strategy & brand collaborations
59:00 – Nostalgia marketing, sonic branding, color psychology in ads
1:05:00 – AI in ad creation & how it’s reshaping the industry
1:10:00 – How to click perfect pictures

#PodcastIndia #PrateekSethi #MarketingPsychology #CreatorEconomy #InfluencerMarketing #BrandStrategy #NostalgiaVibes #FAQShow #IndianPodcasts #CreativeTalks #BehindTheBrand #ContentCreation #MarketingMindset #AdvertisingTruths #HumanMarketing

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About Mad Over Growth:

Mad Over Growth is a podcast series that features insightful conversations with growth-minded individuals, their strategies, and success anecdotes.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

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About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

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