Marketing and Business Development Basics for Small Architecture Firms

When it comes to marketing your small architecture firm, where should you focus your efforts? What tactics yield real results? In this workshop, we’ll cover the basics of building a strong, differentiated brand for your small firm. We’ll also review how to start a marketing strategy and build an actionable marketing plan that is realistic, budget-friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.

This webinar was originally presented to members of AIA New Hampshire. If you'd like to skip the short intro, go to 1:58.