Why Are All These Famous Men Starting Alcohol Brands? | The Checkout Ep. 01
Автор: The Checkout Podcast
Загружено: 2025-03-05
Просмотров: 26582
Why do so many famous men have alcohol brands?
Welcome back to The Checkout Podcast, where we break down the latest in eCommerce, brand building, and digital culture—with a little chaos along the way. In this episode, we get into:
💥 Why every famous guy has an alcohol brand (The Rock, Ryan Reynolds, Kevin Hart—what’s the deal?)
💥 The rise of cannabis beverages and new mind-altering brands
💥 AI in eCommerce—will it replace human jobs or just make brands more efficient?
💥 The fraud problem nobody talks about: chargebacks, scams, and fake refunds
💥 Agency drama: When should agencies take credit for a brand's success?
📢 Featuring:
🚀 Zoe Kahn - CEO of The Inevitable Agency, early team member at Ghost & Chomps
👕 Bart Szaniewski - Co-founder of Dad Gang, eCommerce veteran
⚡ Nick Shackelford - Partner and Head of Retention at Brez and a serial entrepreneur
🎤 John Coyle - Typical white guy who talks a lot and thinks others MUST want to hear his opinions.
⚡ Subscribe for more eCommerce insights, brand breakdowns, and unfiltered takes!
📢 Follow us on social media:
Nick Shackelford
Twitter/X: https://x.com/iamshackelford
LinkedIn: / nickshackelford
Instagram: / iamnickshackelford
Zoe Kahn
Instagram: / _zoekahn_
LinkedIn: / zoe-kahn-5b61aa129
Twitter/X: https://x.com/_zoekahn_
YouTube: @ZoeKahn
Bart Szaniewski
Instagram: / theszef
LinkedIn: / bart-szaniewski-374b1141
Twitter/X: https://x.com/TheSzef
John Coyle
YouTube: @johnjhcoyle
Twitter/X: https://x.com/johnjhcoyle
Instagram: / johnjhcoyle
LinkedIn: / john-coyle-1bb231120
📩 Business inquiries: [email protected]
Chapters:
00:00 - Welcome to The Checkout Podcast 🎙️
02:15 - Meet the crew: Who’s on today’s episode?
05:45 - Why do all famous men have an alcohol brand?
10:20 - Alcohol, cannabis, and mind-altering brands: What’s next?
14:50 - The LTV advantage of vice brands vs. other categories
18:35 - Why female celebrities lean toward beauty & wellness brands
22:10 - The psychology behind celebrity brand loyalty
27:05 - Can non-celebrities still win in alcohol & beauty?
30:45 - The cannabis beverage boom & market opportunity
36:00 - eCommerce fraud: The problem nobody talks about
41:30 - Chargebacks, customer scams, and fraud prevention tools
45:15 - AI-powered agents in customer service: Game changer or overhyped?
50:55 - The future of AI in marketing & media buying
55:40 - The Vessi agency drama: When should agencies claim credit?
01:02:15 - Do agencies really help brands scale, or just take credit?
01:08:45 - AI’s impact on eCommerce jobs—will it replace humans?
01:15:30 - When AI starts making purchase decisions for consumers
01:21:55 - Could AI change how we buy everything online?
01:28:20 - Final thoughts & wrap-up
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