Why Your Brand Will Drown in the AI Flood… Unless You Do This

AI is flooding the internet with copy-paste posts... and it’s killing weak brands. The marketplace is louder than ever, and if you don’t know how to build a brand that stands out, you’ll get drowned out. But the upside? Strong brands are making people pay more for the exact same product… and I’ll show you how.

I’ve taught thousands of entrepreneurs how to build brands inside my workshops, and I’ve watched the same mistake play out: people think their product, logo, or funnel is their brand. It’s not. As I say in this video: “Every time someone swipes their credit card, they’re either purchasing a new identity or defending an existing one.” That’s why the companies with strong brand identities can charge more, grow faster, and outlast the noise... even in the AI era.

✅ What brand really means (and why your product is NOT your brand)
✅ How to tie your offer to an identity people will pay more for
✅ The 3 pillars of brand building: emotional mission, community voice, and a revenue engine
✅ Why AI is watering everything down and how to make your brand rise above it

If you want your business to survive this AI flood and profit from it... you need more than a great product. You need a brand people believe in. Drop your company’s emotional mission in the comments, and let’s help each other build brands that print money and outlast the noise.

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00:00 Intro
00:24 How To Build A Brand In The AI Era
01:42 Identity Drives Buying Decisions
03:30 The Dangers of AI Copy/Paste Content
04:30 Brand Pillar #1: Emotional Mission
06:35 Brand Pillar #2: Community Voice
10:38 Brand Pillar #3: Revenue Engine
12:06 Why Logo And Swag Don't Equal Brand
13:54 How To Find Symbols To Represent Your Mission
16:08 The Secret Weapon of Brand Building

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I help entrepreneurs automate sales online in just 3 months.

Steve J Larsen is an internet entrepreneur, marketing strategist, and the founder of Capitalist Pig, a bold media company on a mission to increase America’s Entrepreneurial IQ.

Steve has built a loyal following of 7-8 figure entrepreneurs, teaching wildly effective marketing strategies. His business generated over $15 million in sales, spoken on more than 100 stages (including Funnel Hacking Live 5 times) and helped his clients generate over $300 million collectively. He’s written more than 100 OfferHooks for clients and built over 200 sales funnels.

He’s known for creating powerful, widely used frameworks like the XAVIER Offer Model, the Red Ocean Blue Offer Formula, The SalesFlow Flywheel, and his latest work, the Dramatic Demonstration Formula which is a co-authored book Dramatic Demonstrations with Russell Brunson.

Steve is scaling Capitalist Pig into a full media biz and launching a TV show called Rare Things.

Connect with me on social media!

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Facebook:   / stevelarsenhq  
LinkedIn:   / larsenstephen