Building an AI-Driven GTM Operating Model
Автор: Signals
Загружено: 2025-12-20
Просмотров: 1
Join Gabe Larsen, and Dave Elkington as Craig Rosenberg Chief Platform Officer at Scale Venture Partners, one of the godfather's of modern go-to-market (GTM), breaks down how AI is reshaping sales, marketing, and buyer experiences. In this session, Craig shares actionable strategies, including:
Key Moments:
The greatest time to be in Go-To-Market: Massive disruption in GTM, combining challenging buying environments with internal changes. (03:19)
Strategy vs. technology: Why AI can improve efficiency, but understanding who you sell to and how is more critical than ever. (04:14)
Evolution from MarTech to SalesTech: The shift from marketing tech to sales tech and how buyers’ expectations have changed. (05:04)
SaaS disruption & pricing models: How established SaaS companies are pivoting to adapt to the new buying landscape. (05:31)
Whether you’re in SaaS, enterprise sales, or a startup founder, this is your guide to navigating today’s disrupted GTM landscape with AI.
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