Robustness Checks using

In this video titled: Robustness Checks using #SmartPLS4, we will discuss how to perform structural model robustness checks that includes the assessment of Linearity, Endogeneity, and Heterogeneity.

The session is divided into three main sections, each addressing a crucial aspect of model assessment.

Linearity Assessment:
Learn how to check the assumption of linearity in Structural Equation Modeling (SEM) models. Understand the use of quadratic effects in SmartPLS, interpret P values, and confirm the linearity of relationships between variables.

Endogeneity Analysis:
Explore the assessment of endogeneity in your model using the Gaussian Copula approach. Follow a step-by-step guide to checking individual and combined relationships for endogeneity issues.

Heterogeneity Examination:
Gain insights into the significance of unobserved heterogeneity and its impact on model estimates. Discover the FIMIX procedure in SmartPLS for assessing heterogeneity. Understand the process of determining the optimal number of segments and interpreting model selection criteria.

By the end of this session, you'll be equipped with valuable knowledge and practical techniques to ensure the robustness of your structural model in SmartPLS4, covering linearity, endogeneity, and unobserved heterogeneity.

Contents
00:29 - Overview of the session
01:10 - Using quadratic effect in SmartPLS to assess linearity
02:30 - Confirming linearity when quadratic effects are insignificant
03:22 - Assessing endogeneity
09:07 - Introduction to unobserved heterogeneity and its importance
09:47 - Using finite mixture segmentation (FIMIX) in SmartPLS
10:30 - Determining the sample size for each segment

Do you have any questions, tips, or ideas? Let me know in the comments section below!

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#SmartPLS4 #Robustness #Linearity #Endogeneity #Heterogeneity`