The Business of Influence: How Modern Speaker Bureaus Can Win, Scale, and Stay Human

Buy the Kindle version: https://www.amazon.com/dp/B0FVLXX7VR

In The Business of Influence, Johan Steyn delivers a bold new playbook for speaker bureaus, events agencies, and thought-leadership businesses navigating the era of digital disruption. The book exposes the “three silent killers” that quietly drain profits and efficiency — the meeting and memory leak, the information avalanche, and the sales and experience gap — and offers a step-by-step framework to fix them. These hidden inefficiencies, Steyn argues, are costing agencies not just time and money, but credibility in an increasingly fast-moving market.

Drawing on his extensive experience as a global keynote speaker, AI consultant, and management advisor, Johan Steyn shows how simple systems, automation, and human-centred technology can turn chaos into clarity. He introduces his signature framework — “Imagine we could… in order to…” — as a practical tool for continuous improvement. By applying this method, agencies can streamline operations, strengthen relationships, and finally unlock the power of their collective intelligence without losing the human touch that defines the industry.

At its heart, The Business of Influence is not a book about technology; it’s a book about people. It’s about empowering teams, reclaiming creativity, and building the kind of future-ready business that thrives on clarity, empathy, and insight. Whether you’re a bureau owner, event manager, or professional speaker, this book will change how you see the business of influence — and prepare you to lead in a world where human connection remains your greatest competitive advantage.