How Musicians Grow Their YouTube Channel In 2022

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Let's be honest: The music industry is divided on YouTube. The popular video platform is free to use and has spent a full decade being ranked as the best music discovery platform. However, YouTube has also come under fire for underpaying musicians.

A report from 2017 found that a musician hoping to earn minimum wage from YouTube alone would need at least 2.4 million video views per month. That view count is far above the number of streams required to make the minimum wage through Spotify, Apple Music, Amazon Music, or other services.

Another report, this one from January 2022, found that YouTube pays an average of $0.002 per view to musicians. Only two services, Deezer ($0.0011) and Pandora ($0.00133 per stream), pay less.

Still, the music industry needs YouTube. Nobody can deny YouTube's popularity regardless of how you feel about its policies and royalty rates. The brand name is synonymous with online video, and everyone looking for video clips will come to YouTube before searching anywhere else. The same can be said for millions of music fans. They will browse YouTube for official streams and videos before turning to other streaming services. To abandon the platform would mean alienating a massive potential audience.

In this Music Biz update, host James Shotwell tells artists to fight YouTube's system by growing their channel with original, regularly scheduled content. He offers advice to improve your channel, promote your content, develop ideas, and even set long-term goals. If you want 2022 to be the year your Youtube following skyrockets, then this video is for you.