Why Everyone Loves UNIQLO - Affordable Quality? Or Genius Marketing?

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Today we are diving into Uniqlo! I've been a fan for years, but that doesn't mean we shouldn't be critical of anything being mass produced. From chemical usage, to workers rights and everything in-between. I hope this video helps in showing positives and negatives in clothing production. I'm always going to root for the ones that create with intention. But I sure would love more regulations in the textile industry.
Here are some further links and resources I used in researching this video -

Lifewear Magazine on PFAS - https://www.uniqlo.com/dk/en/contents...
Wholegarment Company - https://www.shimaseiki.com/wholegarme...
Denim Innovation - https://www.uniqlo.com/jp/en/contents...
Fast Retailing on usage of PFAS - https://www.fastretailing.com/eng/sus...
Toray Nanodesign - https://www.nanodesign.toray/en/


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FTC - Please note: This list contains affiliate links. Meaning I get a small kickback for clicks and purchases

Brand Mentioned at the end - https://pangaia.com/

Purchased Items:
JW Anderson Denim - https://go.shopmy.us/p-16288763
Gingham Skirt - https://go.shopmy.us/p-16288832
Gingham Shirt - https://go.shopmy.us/p-16288924
C Collection Sweater - https://go.shopmy.us/p-16288976
Also Purchased recently and love - Supima Cotton T Shirt - https://go.shopmy.us/p-16289141

Mentioned / Shown
C Collection Trench Coat - https://go.shopmy.us/p-16289184
3D Knit Sweater - https://go.shopmy.us/p-16289263

Some of my favorite stores to shop for quality clothing -
Start at a Thrift Store!!! - Seriously so much quality is pre-loved and still in great shape.

Quince - https://quince.sjv.io/5gN5QL - I love them for career wear and good affordable knitwear and cashmere/wool. They aren't perfect, and I have had a few misses with them - most notably on pants (if they started making pants with wool or more cotton I'd be all over them)

UNIQLO - https://go.shopmy.us/p-5436012 - This has been my goto for almost a decade now. They are arguably fast fashion, but I think they are very innovative and research intensive. Something most modern day conglomerate fashion brands are missing. They lead with functionality and durability. One read through of any of their Lifewear Magazine edits and you will quickly get the feel that they take this all very seriously.

eBay - https://go.shopmy.us/p-5436094 - I'm a bit biased on this one because I also sell on ebay, but if you don't enjoy the thrill of the hunt with thrifting...then ebay should be your main source for secondhand. I regularly go on liking sprees of designers that are wayyyyy out of my price budget because you never know when you might get a fantastic offer. Most niche designers that are making incredible quality items are severely underpriced on ebay.

Etsy - https://go.shopmy.us/p-5436119 - This is a tough one....the market has changed so much and the fear of getting a cheap drop shipped item is real. But if you really dig deep into the seller and what they do, you can find incredible made to fit items, natural fibers that are impossible to find in any retail store, and super rare vintage items.

Alex Mill - https://go.shopmy.us/p-12974841 - I love this brand, but it is very much out of my personal price point. So I thrift it and get very excited on the few occasions I've found it. They make quality items with a fun twist and pops of color. Plus following them on instagram has taught me a lot about the behind the scenes manufacturing process. I scream from the roof tops that we need more transparency, and this is a brand that provides it.

I'll continue to update this list as I find things that I think are noteworthy -

Ongoing Discount Codes -
Ultrahuman Ring Air - Laur10 gets you 10% off - http://ultrahuman.com/LauraM
7or9 Metallic Ballet Flats - https://go.shopmy.us/p-5602390 - Use code LAURAV15 at checkout

How I care for my wool and cashmere
Wool and Cashmere Shampoo - https://bit.ly/3Qvnk81

MY YOUTUBE ESSENTIALS
Epidemic Sound (Where I find all of my music) - https://www.epidemicsound.com/referra...
Vlog Camera - https://bit.ly/3SkeZpO
Main Camera - https://bit.ly/3qJtfte
Mic - https://bit.ly/3mQwgXM

Shot on Canon EOS r + Sony ZV 1 + iphone
Edited in Premiere Pro

This video is sponsored by Craftsy