Why do Celebrity Brands Fail? : Celebrity brands Hype vs Reality

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👉VIDEO INTRODUCTION:
Doston, 2024 me Ranveer Singh ne launch kiya SuperYou, aur sirf 11 mahino me SuperYou ne kamaya 100 crore rupaye! Ussi tarah 2008 me Shah Rukh Khan ne KKR me invest kiya tha 144 crore, aur aaj KKR ki value hai lagbhag 2000 crore! Matlab SRK ke investment ki value badh kar 1100 crore ho chuki hai! Doston, inhe hi kehte hain celebrity brands! Isi tarah Sachin Tendulkar, Sourav Ganguly aur Virat Kohli ne bhi restaurant business shuru karne ki koshish ki, lekin socho, in teeno legends ke restaurants bhi fail hue hain! Ussi tarah Nush by Anushka aur All About You by Deepika jaise brands market me kuch khas nahi kar paaye. Infact, market reports kehte hain ki India mein 80% celebrity brands market me fail ho jaate hain!

But sawaal ye hai — jahan ek taraf Shah Rukh aur Ranveer ke brands itne successful hain, wahin Deepika aur Anushka ke brands itne successful kyu nahi hain? Celebrity brands ke paas name, fame, money aur distribution sab kuch hone ke baad bhi, ye brands scale kyu nahi kar paate? Aur in celebrity brands ke success aur failure se hum kya seekh sakte hain?

Study Materials:
https://elevationcapital.com/perspect...

https://economictimes.indiatimes.com/...



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