UNIT 4 Group Behaviour - Organization Behaviour

Welcome to BBA Simplified by Dr. Vinky Sharma ✨
In this lecture, we cover Unit 4 – Group Behaviour, an important part of Organizational Behaviour for BBA Semester 1
This video explains how people behave in groups, how teams function, what affects group performance, and how managers handle conflict — with simple examples and exam-ready explanations.

💡 What You Will Learn

• How and why groups are formed in organizations
• How group norms, roles and cohesiveness shape behaviour
• The advantages and limitations of group decision making
• How teams work and what makes them effective
• Modern challenges faced by teams today
• Causes of intergroup conflicts and effective conflict management techniques

Perfect for BBA students, exam preparation, viva answers, and anyone seeking clarity on organizational group behaviour.

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💭 What do you think is better for productivity — teams or groups?
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