Why This Shipping Company is Buying Warehouses Instead of Ships

Why is the world’s biggest shipping company buying land in the middle of nowhere?

For 100 years, Maersk has been the King of the Ocean. They built the largest navy of container ships in history. But if you look at their recent spending, you see a bizarre change. Maersk has stopped buying ships and started buying warehouses, trucking fleets, and distribution centers in places like Joliet, Illinois—thousands of miles from the water.

In this video, we uncover the hidden economic "trap" that is forcing Maersk to abandon the strategy that made them famous. We explain why the shipping business is actually a terrible business to be in, and how Maersk is trying to become the "FedEx of the Seas" to survive.

Meanwhile, their biggest rival, MSC, is doing the exact opposite. They are building more ships than ever before. Who is right? And why does this "Civil War" in shipping matter to the price of your sneakers?

In this video, we cover:

The Anomaly: Why Maersk is buying real estate in cornfields.

The Commodity Trap: Why shipping containers are a "race to the bottom."

The "FedEx" Pivot: How Maersk plans to control the truck, the ship, and the warehouse.

Maersk vs. MSC: The battle between "Service" and "Scale."

The Future: Will Maersk’s risky bet pay off, or will they sink?

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