Introducing the Sony X80K 4K TV

Everything feels so real on the new X80K 4K TV: https://www.sony.co.uk/electronics/te...

Using a wider colour palette with an enhanced range of natural hue and saturation, you’ll see billions of colours brought to life on our TRILUMINOS™ PRO display, and everything is upscaled closer to 4K quality using our 4K X-Reality™ PRO technology. Immersive sound is delivered by our innovative X-Balanced Speaker units.

Whether you’re watching movies or gaming, our Ambient Optimisation technology even detects the amount of light and sound-absorbing objects in your room, optimising the TV’s picture and sound to your environment so you get the best view every time.