Work Forces Rewind: Joe E. Ross: Pioneering the Apprenticeship Degree Model

Joe E. Ross, President, CEO and co-founder of Reach University and the National Center for the Apprenticeship Degree, discusses Reach University's "apprenticeship degree" model that turns jobs into degrees rather than the traditional approach of obtaining a job post-graduation. The conversation explores Reach's approach to addressing the "hiding in plain sight" talent crisis by serving the 40-50 million Americans in the workforce without degrees who wish they had them. Ross outlines Reach's three ABCs framework: Affordability, Based in the workplace from day one to graduation, and Credit for learning at work. He shares compelling outcomes from Reach's growth from 67 candidates to over 3,000 across eight states, with 70% graduation rates for Pell-eligible students compared to the typical 40-50%. Ross also discusses the National Center for the Apprenticeship Degree's work with 50 institutions across a dozen states, and offers practical steps for listeners interested in getting involved with apprenticeship degrees.

Transcript

Julian Alssid: Welcome to the Work Forces Podcast. I'm Julian Alssid.

Kaitlin LeMoine: And I'm Kaitlin LeMoine, and we speak with innovators who are shaping the future of work and learning.

Julian Alssid: Together, we unpack the complex elements of workforce and career preparation and offer practical solutions that can be scaled and sustained.

Kaitlin LeMoine: This podcast is an outgrowth of our Work Forces consulting practice. Through weekly discussions, we seek to share the trends and themes we see in our work and amplify impactful efforts happening in higher education, industry and workforce development all across the country. We are grateful to Lumina Foundation for its past support during the initial development and launch of this podcast, and invite future sponsors of this effort. Please check out our Work Forces podcast website to learn more. And so with that, let's dive in.

Kaitlin LeMoine: Hello all, hope you are doing well and enjoying the lead-up to the holiday season. As we prepare for our next podcast season, we're closing out the month with a couple of Work Forces "Rewinds", featuring two insightful conversations from this past year. Today, we're revisiting our conversation with Joe E. Ross, President of Reach University. In this conversation, we dive deep into Reach's pioneering "apprenticeship degree" model, which turns jobs into degrees rather than the traditional approach of obtaining a job post-graduation. We hope you enjoy the discussion with Joe as much as we did. While we'll be back with new episodes in the new year, we want to pause to express our appreciation for you, our listeners. Julian and I are so grateful for your feedback, your likes and shares, and your overall engagement with the Work Forces podcast. Your encouragement and perspectives continue to shape the conversations we hold and inform our consulting work every day. We'll be back to kick off our next season soon..in the meantime, we hope you enjoy this episode!

Julian Alssid: Welcome back today. We're diving deep into a topic that's central to our work, the evolution of higher education to better serve the modern workforce.

Kaitlin LeMoine: Yes, we are Julian. We've talked a lot about the need for new models, especially those that bridge the gap between learning and earning. So many of our conversations have pointed to the power of apprenticeships and skills based pathways, including our past podcast discussions with Bob Lehrman and John Colborn on the evolution of apprenticeships and the opportunities they afford learners and employers alike.

Julian Alssid: That's right. Kaitlan and as we discussed with Bob and John, the apprenticeship movement has been gaining momentum in recent years. Just in August 2025 the Trump administration issued a talent strategy report that calls for the expansion of Federal Registered Apprenticeships, including promoting stronger connections to universities and colleges. Our guest today is at the forefront of this movement, pioneering a groundbreaking model that's reshaping what a degree can look like, the apprenticeship degree. In fact, the apprenticeship degree was called out in the Feds report as a key part of the new apprenticeship initiative. And so today, we'll be discussing this and more with Joe E Ross, President, CEO and co founder of Reach University and the National Center for the apprenticeship degree.

Kaitlin LeMoine: Before building Reach, Joe served as president of the statewide association for county school boards in California, and served for 10 years as a locally elected school board member. He previously served as general counsel to a venture studio in several technology startups, and as a deputy district attorney, he acted as sole counsel in numerous hearings and jury trials. Earlier in his career, he served eight years on active duty in the US Navy. The son of a US Postal Service labor custodian, Joe...