ITALY: JOHN F. KENNEDY JR VISITS FAMOUS DESIGN HOUSE VALENTINO

(20 Apr 1996) Eng/French/Italian

Crowds of journalists gathered outside the Valentino headquarters Saturday in Rome to catch a glimpse of John F Kennedy Junior.

The son of U-S President John Kennedy - known as John John - visited the famous Italian design house to see an important exhibition on Leonardo da Vinci's scripts, including the Codex.

APTV joined the press to meet the heir to the Kennedy legacy.

The son of President John F Kennedy and Jacqueline, John is used to the public gaze.

He has always seemed to bask in the limelight dating some of the most beautiful women in New York.

On the second day of his two day trip to Rome, John F Kennedy Jnr visited Valentino to see the exhibition on Leonardo da Vinci's scripts.

UPSOUND: (English)
Q:"Mr.Kennedy, why are you here ?"
A:"To visit this beautiful museum !"
SUPERCAPTION: John F Kennedy Junior,

Kennedy recently launched a political magazine, 'George' .

But the press gathered outside has more than a literary interest in John John Kennedy.

SOUNDBITE: (English)
Q:"Is JJK a personality in Italy ?"
A:"Well he's a personality everywhere in the world !"
SUPERCAPTION: Umberto Pizzi, freelancer

SOUNDBITE: (French)
Q:"How much is a JJK photo worth ?"
A:"It depends, it depends if he's alone, with a friend, a woman, someone. If he's alone touring Rome it's normal, it's not exactly a scoop. If he's got a boyfriend, then you have a good photo."
SOUNDBITE: Alberto Pizzoli, Sigma agency

SOUNDBITE: (Italian)
"If by chance he meets a girlfriend, it would be an international scoop."
Q:"How much would that be worth ?".
A:"He's worth between 15 to 20 Million Lire" (10-thousand to 13-thousand US dollars).
SUPERCAPTION: Rino Barillari, freelance

SOUNDBITE: (Italian)
"The important thing is to invent, create and ridicule !"
SUPER CAPTION: Rino Barillari, Freelance

SOUNDBITE:
"Maybe he didn't tell you that he's the King of Paparazzi"
SUPER CAPTION: Security Guard, Valentino

SOUNDBITE:
"No I'm timid (shy)"
SUPERCAPTION: Rino Barillari, freelance

It is rumored that Kennedy is about to enter politics for the Democrats.

SOUNDBITE: (English)
"We were here to see the Codex, we are here to meet some of our advertisers in 'George Magazine', to learn a little about the Italian market, to meet some old friends and meet some new ones".
Q:"Are you going to enter politics ?"
A:"Not today".
SUPERCAPTION: John John Kennedy

It's clear that the attraction of the Kennedy name is alive and well.

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