Write Angles: Unfiltered Voices, Episode 8: Jessie Cunniffe

You’ve poured your soul into your book – now it needs a blurb that actually sells it.

In this episode, we’re joined by Jessie Cunniffe from Book Blurb Magic – professional blurb writer, coach, and the go-to guru when your “back cover copy” feels more like a homework assignment than a hook.

Jessie’s mission? To take the pain out of blurb-writing and help authors turn browsers into buyers with copy that clicks. And she delivers big time in this chat.
💥 A blurb isn’t a synopsis. It’s sales copy – designed to spark curiosity, not tell the whole story.
💥 The inciting incident is your star – not the whole plot arc.
💥 Your cover gets the click – your blurb closes the sale.
💥 And if writing blurbs feels like pulling teeth? Outsource it. That’s not lazy – that’s smart business.

We unpack:
• Why traditional publishing “blurbs” are a totally different beast
• The anatomy of a great fiction blurb
• Common mistakes Jessie sees (and how to fix them)
• What makes a blurb aesthetically scannable – and why that matters more than you think
• The must-know difference between storytelling and copywriting

Jessie’s energy is electric, her advice is gold, and yep – you’ll probably rethink every blurb you’ve ever written 👀

Grab her free cheatsheet at anatomyofabookblurb.com – it’s short, sharp and gets straight to the juicy bits. Plus, you’ll join her list for no-fluff daily tips that’ll supercharge your book marketing mojo.

🔗 Links + socials
Website: bookblurbmagic.com
Email: jessie@bookblurbmagic.com
Insta: @bookblurbmagic
Facebook: Book Blurb Magic

🎸 Fun fact: When Jessie’s not transforming blurbs, she’s journaling by the sea or strumming her guitar under the Sydney sun 🌊🎶
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✨ Don’t miss this one if your blurb needs a glow-up!

🎧 Hit play, subscribe, and let’s make your back cover copy irresistible.
#bookmarketing #selfpublishingtips #bookblurbmagic #indieauthors #authorlife #writebetterblurbs