From Spam Folders to the Primary Inbox - Megan Blissick | The Orbit
Автор: Roswell NYC
Загружено: 2025-12-05
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In this episode of The Orbit, host Nihar Kulkarni sits down with Megan Blissick, Head of Partnerships and Marketing at Orita. Known in the industry as the "Queen of Partnerships," Megan shares her journey from fashion brand operator to tech leader.
The conversation centers on the shifting landscape of e-commerce technology. The duo discusses the move from "essential tech" (Shopify, Klaviyo) to "optimization tech"—tools designed to refine brand performance by that critical extra 5%. Megan explains how Orita leverages AI for customer segmentation, solving modern email deliverability issues caused by strict new inbox regulations from providers like Gmail and Yahoo.
Finally, they deep dive into the philosophy of successful B2B partnerships, emphasizing that empathy, service, and a "give before you ask" mentality are the keys to longevity in the ecosystem.
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