Casey Gregerson: Creating A Brand That Solves Everything in Business

In this CG Live episode from our Select and Elevate event in Dallas, I sit down with Casey Gregerson, who returned to the stage as a Premier-level CG member just three years after attending his very first event as a brand-new investor. From getting laid off days before his first CG meeting to building a powerful brand in a niche market, Casey’s story is a blueprint for how to go all in and win.

Casey shares how he turned a remote investing model into a thriving business by dominating the Wyoming market from Houston, building a trusted local team, and investing relentlessly in brand building. He also reveals how that brand helped him scale every part of his business—from raising millions to recruiting team members to simplifying deal flow. This episode is packed with tactical takeaways and powerful perspective shifts.

Timeline Summary
[0:00] – Casey returns to CG, now a Premier member, sharing his journey from W-2 to full-time entrepreneur
[1:11] – Laid off days before his first CG event—and committed 100% to making it work
[2:32] – Choosing Wyoming over Houston and why remote investing made sense
[3:54] – Finding a niche market and leveraging it for higher margins
[4:28] – Getting mentorship in CG and learning to “milk the niche”
[5:40] – Early deals off the MLS led to direct mail—and $40–$50K spreads
[6:17] – Proof of concept: $5K mailer yielded three profitable deals
[7:02] – What Casey’s presentation covers: building a brand that solves everything
[8:04] – How brand made raising capital, hiring, and lead gen easier
[8:37] – Brand is the common thread among top performers in a tough market
[9:18] – In a trust recession, people buy from brands they recognize and relate to
[9:55] – What else clicked in Select? Finally implementing real business operations
[10:43] – EOS, KPIs, and learning to actually run a company
[11:25] – Ditching the hustle and leveling up the systems
[11:44] – Casey’s “Revive Summit” and passion for leading others through transformation
[12:32] – Where to follow Casey and how to stay in touch

Key Takeaways

1. Brand Solves Everything: From raising capital to finding deals, Casey’s journey proves a powerful brand makes business easier at every level.

2. Remote Success Is Possible With the Right People: Building trust and leadership on the ground allowed Casey to scale in Wyoming while living in Houston.

3. You Don’t Just Hear It—You Have to Do It: Implementing EOS and KPIs took time, but transformed his hustle into a real, scalable business.

Links & Resources
• Instagram:   / caseygregerson  
• Explore CG Membership: https://www.explorecg.com

Closing Remark

If Casey’s story lit a fire under you—if you’re tired of the grind and ready to build something lasting—rate, follow, and review the Collective Genius Podcast. And if you’re ready to get in the room with investors who’ve walked the same path, head to https://www.explorecg.com and apply to join us.