Supernatural Color with Marco Firriolo | Wella Professionals

In this video stylist and salon owner, Marco Firriolo, will share with you his experiences with Supernatural Color, from results to integrating it into his salon and why it’s a must have color line in his salons.

In Marco's salon, Supernatural Color has generated 25% of his color services, on top of traditional services e.g. balayage and root touch up. Clients wanting more natural approach, don't want visible fading of color or those who want to blend and hide gray hair in a natural and gentle way.

Marco explains that Supernatural Color isn't about selling a service, it's about selling a full immersive experience:
• The natural perfume of the granules.
• The warmth of the color when it's applied.
• The spa-like feeling of the service.

These factors increase client loyalty and as a stylist, it's important to have a consultation with your client about their hair including their likes and dislikes, lifestyle and make them feel comfortable.

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