Organic vs. Paid Ads: Why We Stopped Posting To Instagram

In this clip, we debate the real cost of getting health coaching clients without social media versus the "free" organic content grind.

There is a common misconception in the coaching industry that organic social media marketing is "free."
But as Valerie Feghali and Andrea Nordling discuss, your time and energy are the most expensive currencies you have. Valerie breaks down why she shifted from the endless hamster wheel of daily content creation to a Paid Ads strategy. Why? Because spending hours creating a Reel that "dies" in 24 hours often has a terrible ROI compared to building an ad funnel that runs on autopilot.

Andrea validates this by exposing the hidden costs of organic growth: the DMs, the engagement pods, the constant need to be "on." She reveals her current strategy, which involves running ads to a Facebook/Instagram page that has exactly one post on it. That’s right—no daily stories, no feed curation, just a single post explaining why she isn't there. This "Empty Profile" strategy proves that you do not need to be an influencer to run a profitable ad campaign.

Ultimately, both strategies rely on one thing: A solid business engine. Andrea explains that ads are just the fuel, but your "Old School" referral system—delivering incredible results and confidently asking for referrals—is the engine. If your engine is broken, no amount of ad spend or organic posting will save you. Watch this clip to learn how to reclaim your time and build a marketing ecosystem that serves you, not the algorithm.

👇 JOIN THE PROFITABLE NUTRITIONIST 👇
Want a calm, profitable nutrition or health coaching business that doesn’t rely on social media? 🌿💼
The Profitable Nutritionist gives you a proven step-by-step system, live coaching, and a supportive community to attract clients, grow consistent income, and run your business with confidence. 🙌✨
👉 Check it out here: https://theprofitablenutritionist.com...

👇 YOUR ALL-IN-ONE CONTENT HUB 👇
Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution.
Start your 7-day free trial → https://wellnessvault.com/
⭐ MEET OUR GUEST Andrea Nordling
After 20+ years in business and running a successful nutritional therapy practice, Andrea founded The Profitable Nutritionist where she helps Holistic Nutritionists and Health Coaches start and grow hugely profitable businesses without relying on social media.

Find more from Andrea Nordling here:
LinkedIn:   / andrea-nordling  
Podcast: https://podcasts.apple.com/us/podcast...

✨ WHAT YOU'LL DISCOVER:
• The "Free" Myth: Why organic social media is actually one of the most expensive marketing strategies when you factor in your hourly rate.
• Organic vs. Paid Ads: Valerie's breakdown of why she prefers ads for tracking and time management.
• The "One Post" Profile: Andrea's unique strategy of running ads to a social media page that intentionally has zero content.
• The Engine Metaphor: Why your business needs a referral engine (product results) before you add the fuel (traffic/ads).
• Shelf Life of Content: The stark difference between an ad that runs for months and a social post that disappears in 24 hours.

🔥 KEY THEMES & CONCEPTS:
• Organic Marketing vs Paid Ads
• Social Media ROI
• Time Management for Coaches
• Referral Marketing Engine
• Business Systems
• Ad Strategy for Beginners

⭐ MEMORABLE QUOTE:
"People are like, 'organic is free.' It is really not free. Your time isn't free. Your energy isn't free... The shelf life [of social posts] is very, very short." Andrea Nordling

⏳ CHAPTERS:
00:00 Intro: The Power of Referrals
00:09 Valerie on Organic vs. Paid Ads
01:02 The Hidden Cost of "Free" Marketing (Time & Energy)
01:42 The "Empty Profile" Strategy (One Post Only)
02:20 Andrea's "Old School" Engine for Business Growth
02:57 Wellness Vault & Outro

📺 WATCH NEXT:
• Full Episodes:    • Fuel The Flow Podcsat  
• Short Clips for Quick Tips:    • Fuel The Flow Short Clips  

#OrganicVsPaid #MarketingStrategy #HealthCoaching #BusinessGrowth #WellnessVault #NoSocialMedia #AdsStrategy #AndreaNordling #TimeManagement #referralmarketing #howtogetclients

⭐ ABOUT VALERIE
Valerie Feghali is a physical therapist turned software CEO, helping health and wellness coaches scale their businesses without burnout. As the founder of The Wellness Vault, she provides white-label resources and strategic coaching to help you grow.

⭐ CONNECT WITH VALERIE
Instagram:   / v.feghali  
The Wellness Vault: https://wellnessvault.com/

Disclaimer:
The Fuel The Flow Podcast is for educational purposes only. The information provided is not intended to replace professional medical or business advice.