Why You Avoid the Things That Matter Most

Most people think they avoid important things because they’re lazy, unmotivated, or undisciplined.

That’s not true.

Avoidance usually shows up when something actually matters.

When a decision, project, or conversation carries emotional weight, your brain steps in to protect you by keeping you in what’s familiar.

In this video, I break down:
Why you avoid the things that matter most
How avoidance is tied to identity and self-trust (not willpower)
What’s really happening in your brain when something feels “too big”
How taking one small step changes what feels possible

If you’ve been putting off a project, a message, a decision, or a next step you know would change things, this video will help you understand why… and what to do instead.

You don’t need a perfect plan.
You don’t need confidence first.
You just need one step forward.

🔗 Need help getting out of your own way and taking that first step? I offer 1:1 coaching calls 👇🏻
https://authenticflowstudio.bcns.link...

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Disclaimer: This channel is intended for personal insight, personal development, and entertainment purposes only. I am not a licensed therapist, mental health professional, legal or financial advisor. The perspectives I share are based on personal experience and are not intended as professional advice.