hummel - SS25 - Join the SWARM - 1x1

In sports, nothing is more important than the fans. They are the sound and the heart of every club. And whether it’s at home or away, they are always right there.

Those who love sport to a degree almost larger than life. In other words: We are true fans of the FANS. Because a strong community is the very soul of sports culture. Of a club. And that’s why we’ve created a collection honoring the SWARM of supporters. The die-hards. The sideliners. The ones who inspire the next generation of fans.

It’s a collection that is rooted in fan culture: The patterns, the crests, and the vibrant colors. Celebrating the fans – let’s join the SWARM!

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