ZH Speech: Secrets behind LEGO's Long lasting Business Success 乐高的百年生意经

Speaker: Rony Gao
Recorded for: TIP virtual practice in July, 2025.

Secrets behind LEGO's Long-lasting Business Success
乐高的百年生意经
Language: Chinese (Mandarin)
Difficulty rating: 4 of 5 (fast speed, business jargon)
Description: A quick review of the history and business strategies of the Danish brand LEGO and how it came to be a synonym for building-block toys.


Glossary:
拼插积木 building-blocks toys
施乐（复印机品牌） Xerox
丹麦克朗 Danish Krone
乐高的积木 "bricks" (ie LEGO pieces)
乐高的套装 "kits" (themed sets and collections)
奥勒·柯克·克里斯蒂安森 / Ole Kirk Christiansen (founder of LEGO)