Migrating to Webflow - pain and joy // June 2025 // London

📺 Selling Momentum: Beyond Pixels & Vibe Coding
Presenter: Ben Hammond   / bybenhammond  

🚀 Key Takeaways: "You can’t compete on pixels, but you can compete on actual thinking. Your client isn't buying a website; they’re buying momentum."

📝 Summary In this session from the London Webflow Community, Ben Hammond (Founder of Studio Hammond) shifts the conversation from technical features to business value. While the community buzzed about "vibe coding," Ben focuses on the reality of enterprise clients stuck in "legacy chaos" (Sitecore, Drupal, Umbraco). He explains that winning bigger projects isn't about pitching the latest GSAP animation—it’s about understanding Capital Expenditure (Capex), eliminating developer bottlenecks, and proving that Webflow can restore internal morale and marketing speed.

🕒 What you’ll learn:

The "Legacy Mess": Why big companies aren't chasing the "AI dopamine hit" and are instead trapped by risk registers and approval red tape.

The Aspirin Strategy: How to identify the real pain points (like long dev backlogs and "Gary from IT" being the only person who can publish).

Business Literacy for Devs: Understanding the difference between Capex and Opex to win long-term, high-value retainers.

Discovery Gold: Using screen shares during sales calls to demonstrate the "magic" of Webflow’s Editor and pull the truth out of stakeholders.

AI & Irreplaceability: Why the "execution layer" is becoming a commodity and why critical thinking and internal politics are your last defensive moats.

📂 Timestamps:

0:08 – Why "vibe coding" doesn't work for enterprise clients.

1:51 – Identifying the "Aspirin": Solving the real pain of legacy platforms.

2:47 – What clients are actually buying: Momentum, not just output.

3:12 – The Pitfalls: Why focusing on design features kills the deal.

4:32 – Money Talk: Utilizing Capex and high-value retainers.

5:07 – Sales Tactics: Pulling the truth out during Discovery.

6:34 – The AI Threat: Shifting from a builder to a "translator."

8:27 – Q&A: Underscoping migrations, internal politics, and the future of SEO.

Ben Hammond is the founder of Studio Hammond, a Webflow agency specializing in helping enterprise organizations transition from bloated legacy systems to high-performance, autonomous digital platforms.

➡️ Join our next London Webflow Community Meetup 🎟️ https://www.meetup.com/london-webflow...