How To Optimise Your Amazon PPC Strategy Using Benchmarking | Advanced PPC Strategies 2022

In this video I’ll show you how to quickly evaluate how your PPC campaigns are performing compared to your competitors, on a product by product basis, using an amazing free benchmarking tool from Sellics.

This tool will create an easy to understand report that you can use to quickly identify which metrics, such as CTR, CPC, CVR & ACOS, are performing badly for which products, so that you can optimise your PPC campaign strategy in a specific way, to help improve those metrics.

FREE Sellics Benchmarking tool
👉 https://sellics.grsm.io/lucadavenport

🕗 TIMESTAMPS 🕗
0:00 Intro
1:25 Free Sellics Tool
3:35 What Is CTR?
6:25 What Is CVR?
9:00 What Is CPC?
11:00 What Is ACOS?
14:25 Analysing Your Account Performance
15:40 Analysing Your Products Performance
22:15 How To Increase CTR
28:40 How To Increase CVR
32:42 How To Reduce CPC
35:00 How To Reduce ACOS

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🔹 PRODUCTS 🔹

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🔹 CONNECT 🔹

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#amazonppcoptimisation #ppcbenchmarking #sellics